Clevr Talk- Tiny Business, Big Money with Elaine Pofeldt


Our Clevr Talk with Elaine Pofeldt was a great deep dive into her new book Tiny Business, Big Money. Imagine talking to over 100 entrepreneurs across different industries and pulling their lessons learned and methods to earning 7 figures together, that is the knowledge base that Elaine shares with us! If you have ever thought about an entrepreneurial journey or recently started one and you want to save time and money learning from those who have gone before you, grab her book!

Throughout the talk, Elaine dug into what it truly takes to become an entrepreneur, and how to scale your business creatively. Elaine pulled some great examples from her book to give the networks some tangible steps. 

As we opened the floor up for questions from our community, Elaine answered:

  • What should the first step be to become an entrepreneur? 
  • As a solopreneur, what should you think about before hiring?
  • What are some money saving ways to do market research?

Watch the replay to listen to the full conversation. 

About Elaine Pofeldt

Elaine Pofeldt is an independent journalist who specializes in small business and entrepreneurship. She is the author of Tiny Business, Big Money for W.W. Norton & Co. (February 15, 2022), a look at how seven-figure businesses with small teams are reinventing the small business landscape, and The Million-Dollar, One-Person Business (Random House), a guide to how solopreneurs are breaking $1 million in revenue in businesses with no employees except the owners. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, and many other business publications. She has contributed to the Economist Intelligence Unit. She is also a ghostwriter/collaborative editor. 

As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan competition. Elaine graduated from Yale University with a BA in English. She lives in in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and long walks.


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